Grow Your Business By Using The Facebook Platform

Saifun Nahar
4 min readNov 17, 2020

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Are you a small business owner? And thinking about how to grow my business? Which platform I should use for my business growth?

Hey, these are precisely the questions that a small and new entrepreneur has in mind. In that case, Facebook may be the best platform for you at present. About 900 million people use Facebook regularly and on average, every user spends 405 minutes per month on Facebook. This is the best way to get your product to so many people. This article is about how you can use social media to expand your business.

Create A business page

Facebook page is very important for any organization to expand its business through Facebook. Facebook pages can be opened easily and for free because they are free web pages. Facebook pages are created for business expansion and business branding. One of the advantages of having a business page is that there are many admins on the Facebook page. So it is possible to manage pages with many people. This page works well to find the product of the website in the search engine search or to get in the ranking. When creating a page, you have to select different categories (local business, brand, musician, etc.), which helps the user to find the page more relevant.

How to Create a business page

To create a Facebook page, you have to choose the appropriate category. Since we are talking about the business expansion here through Facebook, so the first thing to do is to click on local business. Create a page from here and update the page with business information like profile updates. For that, you can go to the edit page and use your business-related information, website address, logo. You can create a few admins to activate your page. No one from outside will know who is the admin of this page. The admin who comments or posts there will show the name of the page as the name of the tip giver. So if there is no admin on that page for any reason, then there is no problem.

How Facebook Page Works To Grow Business

A study by Facebook found that a user stays active on Facebook for an average of about 55 minutes a day. These 55 minutes they see the content of various pages with their newsfeed. From this, one can easily get an idea about the effectiveness of the Facebook page. So, let’s see how it grows your business.

· No restrictions

Many business people run their business from a personal profile, while this may not seem like a problem, it does have some problems. It is not possible to add more than 5,000 friends to a personal profile. But there is no such restriction in the case of Facebook pages, this means you can add as many people as you want to add your page. In addition to having the facility to invite friends from the friend list, users from any part of the world can like your page if they want.

· The advantage of creating a brand image

On the business page, you can highlight the various aspects of your business beautifully. Create a brand image of your product by publishing business content, product image video, or status.

· Advantages of advertising

Facebook has the advantage of boosting the posts of users using its business page. Using this feature, a page user can present any of his posts in the form of advertisements to the target audience. Advertising is a very important medium for selling goods or services. And Facebook has a low-cost advertising facility that can be used to increase sales of products or services.

· Know About The Competing Company or Product

The fall Facebook page has a built-in feature called “Page to Watch”, using which you can easily get information about your competitor company or product. Due to the features of this religion, it is possible to achieve better results than the competing companies by creating new strategies.

· Important for SEO

The business website ranks quickly in search results due to its Facebook page. Again, if there is no web site and many fields can be seen in the search results related to the topic, including Google, other search engines show links to Facebook pages. If you have a page for your business, it will automatically do SEO for your business website.

Speak the language of customers

The use of institutional language in business is notable and expected. But most people on social media are in a light mood. So there is less talk in the. Sirius language. Consider this in your business promotion. Find out how your followers talk about something on social media. Have an idea of ​​their likes and dislikes. Accordingly, adjust the status of your business page, image, video, and the language of different content.

Give regular updates

You just have to be more discriminating with the help you render toward other people. Update your business page at a certain time — when most of your followers are active.

So it shouldn’t be a problem to understand that it is possible to grow a business more effectively through Facebook than by advertising posters, TV ads, or newspapers to promote and grow any business.

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